Mallory O'Conor

Initiative for Smallholder Finance

Digital Design for the Initiative for Smallholder Finance

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ISF is an advisory group committed to transforming rural economies by developing partnerships and investment structures that promote financial inclusion for rural enterprises and smallholder farmers. Combining industry-leading research with technical expertise, they create practical, profitable, and sustainable financial solutions.

As they transitioned into their new position in the marketplace, ISF needed a fresh digital presence to introduce their mission and validate their service offerings. I designed ISF's new website, including a sitemap, wireframes and high-fidelity design mockups in addition to supporting with content strategy. The result is a clean, proprietary design system that presents their information in a clear and compelling way.

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